This is one of the biggest projects that I have ever art directed and conceptualized. We were approached by the Portuguese towel, bathrobe and rug manufacturer Abbys & Habidecor to create an experiential site filled with playful and interesting content. The content included videos, 16 fun applications and several large content sections.
Firstly the content was divided into a fun half entitled “Play in Our World” and the more informative half entitled “Get to Know Us”. We conceptualized a circular navigation wheel that the users could grab and turn to navigate through the content. This added a feeling of random exploration and fun interaction. Users could then switch between the serious navigation wheel and the playful colourful navigation wheel.