HelloComputer came up with the idea of “Naughty vs Nice,” to promote the Play UK Lottery. Firstly the user has to choose between an angel and a devil character from a popup book. Once this choice was made, the user either descends into hell or rises up towards the heavens.

This Flash game is a simple reaction game. The more you play, the more the stripper will take off her clothes as you progress through the levels. By the last level she is almost completely naked. The player also wins complimentary tickets to play the UK Lottery, thus driving traffic towards their site in a fun way.

I was involved with the design and animation on the site, under the supervision of the senior HelloComputer creative team.